Poker Stars Sto Y

• Poker Stars Sto Yacht
• Pokerstars Stock Price
• Pokerstars Stock
• Pokerstars Store
• Poker Stars Sto Y El
• Pokerstars Stopped Working

According to Severin Rasset, PokerStars director of innovation and poker operations, 'There are tools that provide their users with sometimes small and other times clear advantages over others. PokerStars LITE is the online poker app that allows you to play poker games with millions of real players, on the most fun and exciting play money poker app out there. Join today to get 35000 free chips as a welcome bonus. Whether you want to compete for huge prizes in our multi-table poker tournaments or prefer playing heads-up poker games, PokerStars offers any poker game available.

'The more you deep-dive into the understanding of the who, what, why, when and where, the easier it becomes to create stories that are not only creative but also effective.'

Poker Stars Sto Yacht

Online gaming industry has been rising in India. The notion which brands are creating is – a level playing field/ platform for everyone irrespective of anything else.

PokerStars created a campaign for their gaming app with Mahendra Singh Dhoni. We talked to Jay and learnt the complete campaign story.

Read on to know how they conceptualised the ad, why did they choose Dhoni and how they measure success of their campaigns.

Are you paying high? Check – Global Video Production Price guide

1. 'MS Dhoni vs Bansilal Tiwari, Usha Sampat & Roy Kuriakose', is an interesting idea of providing a level playing field – how did this idea come and how did you build on this?

You see, the game of poker is truly a level playing field – an equalizer of sorts. As much as the game is about winning, it is also about losing.

But it's how you handle a loss that makes you a winner – especially in the long term. MS Dhoni, as a sports personality, is generally perceived as unbeatable, don't you think?

I mean, it's Thala we're talking about here. But if there's one game regular folks like you and I have a chance to beat Dhoni in, it has got to be poker.

People of all walks of life are welcomed by PokerStars. Our ad-films show Dhoni, a cricket champion, playing heads-up poker against three very unique personalities who are also champions in their own right:

– Usha, a 73yr old marathon jogging champion who always comes 1st on sports day

– Bansi, a bodybuilder and fruit seller who has won weight-lifting championships with his hard-work and the hearts of people with the fruits he sells

– Roy, an ace mathematician and crazy metal-head who sees knots everywhere but truly knows the science of kindness

Dhoni can be seen enjoying a game of poker while inviting others to join in the fun game of skill and community.

All three ads showcase that poker is not only a game for all but the winner is never pre-announced.

It celebrates the attitude of PokerStars and its players who are always seeking to challenge themselves and each other, jump into new experiences and learn new skills.

Our goal was to create a series of ads that showcase MS Dhoni as a poker player enjoying a game of poker and not just another celebrity brand-ambassador promoting yet another product in yet another traditional manner.

The idea is a result of having a great understanding of the game, a strong yet fun brand philosophy, playing with genuine insights, having a great reference and giving immense creative freedom to the production house to bring it all to life.

Invitation to join Global Video Marketers Community

2. How should Marketers go about hiring celebrities to endorse their brands?

I'm not sure if there's 'one size fits all' advice for something like this considering there are multiple factors at play but if I had to use Dhoni and PokerStars as an example, I'd say be true to yourself (by that I mean your brand) and do everything in your capacity to find a perfect match for your brand.

Dhoni is literally everything that you'd want from a celebrity ambassador of the game of poker – actually plays and loves the game, a great poker face, calm under pressure, super strategic/thinking ability, preempting opponents' moves and a personality who's loved and trusted by all.

And to top it all, he's an actual fan of PokerStars. Gc poker.

Check out – Top 25 Global Video Marketing Disruptors

3. How do you measure the success of a video campaign at PokerStars?

It depends on the KPIs we define and track considering not all our video campaigns have the same marketing goals.

Broadly speaking, if our goal is to get consumers to 'Think poker, play PokerStars' – typically we want to increase awareness and consideration and ultimately influence action.

Considering most of what we do is digital, it's fairly standard for us to be able to measure the metrics and optimize accordingly. From time to time we go beyond the tools by running consumer surveys.

Get updated with Latest Video Marketing News

4. What advice would you like to give to our community members regarding video marketing campaigns?

Don't just create for the sake of creation and don't try to disrupt for the sake of disruption.

Sometimes the strongest and most innovative of ideas lies in the most basic of truths or insights.

So the more you deep-dive into the understanding of the who, what, why, when and where, the easier it becomes to create stories that are not only creative but also effective.

Learn from Video Marketing experts

5. Please name the team behind this.

Sachiko Gaming (PokerStars India) and Walkabout Films

Here are the Top 40 Video Production Companies in India

About Jay (in his own words)

I grew up in Mumbai, was never really a fan of studying although I did acquire a passion for design and writing fairly early in life.

I pursued a BSc degree in Multimedia Systems (Hons) from London and my professional career started in 2004 after my return to Mumbai. I began designing and writing for friends and family – it helped me create a style of my own.

I benefited from the experience of working with different markets, various brands and nurtured my love for design, writing and strategy over the following years. In 2014, after spending close to 10 years in the world of digital advertising, I decided to leave.

As a digital nomad, regardless of size and importance, I embarked on a journey (Asia and Africa) of doing things for the first time, helping selective brands while on the move and exploring a whole new world of creative opportunities and challenges.

On paper, it was a journey of making mistakes, failing and probably wasting time. Although the adventure brought back my lost love for problem solving and creativity.

And that's when PokerStars India happened to me.

Know the New Things happening in Video Marketing

About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as 'Upwork/ Fiverr for videos' with Creative script writing and professional project management.

Join 52,000+ Global Video Marketers' Community

Poker has featured on the silver screen on many occasions but very few movies manage to reproduce realistic hands. One famous hand took place in the 2006 remake of Casino Royale, a James Bond film first launched in 1967; Ian Fleming's book hit the shelves 14-years earlier in 1953.

The original Casino Royale saw James Bond take on the villain of the movie, Le Chiffre, in a game of high stakes baccarat. The 2006 reboot, directed by Martin Campbell, saw baccarat swapped for a $10 million buy-in winner-takes-all No-Limit Hold'em tournament with $5 million rebuys.

As poker hands go, the final hand in the 2006 Casino Royale is as unrealistic as they come, despite Campbell hiring a professional poker player to assist them the poker scenes. It is beautifully shot thanks to the editor Stuart Baird telling Campbell to 'shoot everything he could possibly think of, especially eyes, looks, close-ups'. The hand itself is a very stereotypical Hollywood poker hand.

Polygon interviewed Campbell and other key personel recently and it's apparent he was please with how the poker scenes of his movie panned out.

Pokerstars Stock Price

'I think the sequence was pretty convincing. What you realise is it's not just the card games – it's the stakes. It's also two guys eye-f****ing one another, basically. That was the secret.'

Campbell revealed he spent countless hours watching gambling classics, including The Cincinnati Kid, in an attempt to learn the nuances of poker on TV. He enlisted the help of veteran producer Michael G. Wilson as an informal poker consultant as Campbell strived for the ultimate in poker authenticity.

Tom Sambrook was drafted in a the film's poker consultant. Sambrook was a regular at The Grosvenor Victoria Casino in London, better-known as The Vic, where he'd won the £2,525 buy-in European Poker Championships in 2002 for £120,000. Sambrook answered the call in 2005 by which time he'd only amassed an additional £16,380 from nine more tournament cashes.

The actors underwent tuition from Sambrook who showed the actors, including Daniel Craig (James Bond) and Le Chiffre (Mads Mikkelsen) how to compose themselves at the table, and how to handle chips and cards.

Sambrook told Polygon he had an input in how the final, infamous hand, played out.

'I put in [the script] that Bond does the teaser re-raise, inducing the big all-in. It took maybe six weeks to get that up to martin Campbell […] I said, ‘You've got to read this because most people won't know or care, but there will be hardcore poker players that will just say, ‘They've done it again. Why can't they get this stuff right?''

The didn't get 'this stuff' right despite Sambrook's apparent expert advice.

The final hand sees four players remaining in the tournament, including Bond and Le Chiffre, and all four have made it to the river of the board. Player 1 moves all-in for $6 million, Player 2 calls all-in with his last $5 million putting $35 million in the pot.

Le Chiffre raises to $12 million before Bond shoved for $40.5 million. Le Chiffre eventually calls off his remaining $27.5 million in chips and the cards are revealed.

Pokerstars Stock

Player 1: for a flush
Player 2: for a full house
Le Chiffre: for a better full house
Bond: for a straight flush – what else would the film's hero have?

The hand is flawed on many levels. You can argue a case for Player 1 and player 2 because they're just super-rich people playing poker. Not for Le Chiffre who is billed as a mathematical genius and an elite poker player.

Pokerstars Store

Le Chiffre, holding only the second-best full house could have folded, leaving himself $27.5 million to Bond's $87.5 million and still be in with a chance of winning the $115 million pot he so desperately needed. Surely Le Chiffre would duck out of the way and fight Bond with a 3:1 chip deficit heads-up, instead he calls a three-way all-in in a hand he is basically never going to win.

Don't think people fold full houses? Search on YouTube for Roberto Romanello correctly folding jacks full to Mike Matusow at the 2008 World Series of Poker.

Sambrook conceded the final hand was unlikely to happen in a real game, however.

Poker Stars Sto Y El

'It's not representative of an average hand. But the thing about hold'em is it does create these factories of madness. That's why I love the game. It creates this very close, explosive situation. Once you've got a board with cards that close together, everyone's thinking about the house, everyone's thinking about the flush, everyone's thinking about the straight. And in there is the sick feeling, Christ, does one of these guys have a straight flush?'

People of all walks of life are welcomed by PokerStars. Our ad-films show Dhoni, a cricket champion, playing heads-up poker against three very unique personalities who are also champions in their own right:

– Usha, a 73yr old marathon jogging champion who always comes 1st on sports day

– Bansi, a bodybuilder and fruit seller who has won weight-lifting championships with his hard-work and the hearts of people with the fruits he sells

– Roy, an ace mathematician and crazy metal-head who sees knots everywhere but truly knows the science of kindness

Dhoni can be seen enjoying a game of poker while inviting others to join in the fun game of skill and community.

All three ads showcase that poker is not only a game for all but the winner is never pre-announced.

It celebrates the attitude of PokerStars and its players who are always seeking to challenge themselves and each other, jump into new experiences and learn new skills.

Our goal was to create a series of ads that showcase MS Dhoni as a poker player enjoying a game of poker and not just another celebrity brand-ambassador promoting yet another product in yet another traditional manner.

The idea is a result of having a great understanding of the game, a strong yet fun brand philosophy, playing with genuine insights, having a great reference and giving immense creative freedom to the production house to bring it all to life.

Invitation to join Global Video Marketers Community

2. How should Marketers go about hiring celebrities to endorse their brands?

I'm not sure if there's 'one size fits all' advice for something like this considering there are multiple factors at play but if I had to use Dhoni and PokerStars as an example, I'd say be true to yourself (by that I mean your brand) and do everything in your capacity to find a perfect match for your brand.

Dhoni is literally everything that you'd want from a celebrity ambassador of the game of poker – actually plays and loves the game, a great poker face, calm under pressure, super strategic/thinking ability, preempting opponents' moves and a personality who's loved and trusted by all.

And to top it all, he's an actual fan of PokerStars. Gc poker.

Check out – Top 25 Global Video Marketing Disruptors

3. How do you measure the success of a video campaign at PokerStars?

It depends on the KPIs we define and track considering not all our video campaigns have the same marketing goals.

Broadly speaking, if our goal is to get consumers to 'Think poker, play PokerStars' – typically we want to increase awareness and consideration and ultimately influence action.

Considering most of what we do is digital, it's fairly standard for us to be able to measure the metrics and optimize accordingly. From time to time we go beyond the tools by running consumer surveys.

Get updated with Latest Video Marketing News

4. What advice would you like to give to our community members regarding video marketing campaigns?

Don't just create for the sake of creation and don't try to disrupt for the sake of disruption.

Sometimes the strongest and most innovative of ideas lies in the most basic of truths or insights.

So the more you deep-dive into the understanding of the who, what, why, when and where, the easier it becomes to create stories that are not only creative but also effective.

Learn from Video Marketing experts

5. Please name the team behind this.

Sachiko Gaming (PokerStars India) and Walkabout Films

Here are the Top 40 Video Production Companies in India

About Jay (in his own words)

I grew up in Mumbai, was never really a fan of studying although I did acquire a passion for design and writing fairly early in life.

I pursued a BSc degree in Multimedia Systems (Hons) from London and my professional career started in 2004 after my return to Mumbai. I began designing and writing for friends and family – it helped me create a style of my own.

I benefited from the experience of working with different markets, various brands and nurtured my love for design, writing and strategy over the following years. In 2014, after spending close to 10 years in the world of digital advertising, I decided to leave.

As a digital nomad, regardless of size and importance, I embarked on a journey (Asia and Africa) of doing things for the first time, helping selective brands while on the move and exploring a whole new world of creative opportunities and challenges.

On paper, it was a journey of making mistakes, failing and probably wasting time. Although the adventure brought back my lost love for problem solving and creativity.

And that's when PokerStars India happened to me.

Know the New Things happening in Video Marketing

About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as 'Upwork/ Fiverr for videos' with Creative script writing and professional project management.

Join 52,000+ Global Video Marketers' Community

Poker has featured on the silver screen on many occasions but very few movies manage to reproduce realistic hands. One famous hand took place in the 2006 remake of Casino Royale, a James Bond film first launched in 1967; Ian Fleming's book hit the shelves 14-years earlier in 1953.

The original Casino Royale saw James Bond take on the villain of the movie, Le Chiffre, in a game of high stakes baccarat. The 2006 reboot, directed by Martin Campbell, saw baccarat swapped for a $10 million buy-in winner-takes-all No-Limit Hold'em tournament with $5 million rebuys.

As poker hands go, the final hand in the 2006 Casino Royale is as unrealistic as they come, despite Campbell hiring a professional poker player to assist them the poker scenes. It is beautifully shot thanks to the editor Stuart Baird telling Campbell to 'shoot everything he could possibly think of, especially eyes, looks, close-ups'. The hand itself is a very stereotypical Hollywood poker hand.

Polygon interviewed Campbell and other key personel recently and it's apparent he was please with how the poker scenes of his movie panned out.

Pokerstars Stock Price

'I think the sequence was pretty convincing. What you realise is it's not just the card games – it's the stakes. It's also two guys eye-f****ing one another, basically. That was the secret.'

Campbell revealed he spent countless hours watching gambling classics, including The Cincinnati Kid, in an attempt to learn the nuances of poker on TV. He enlisted the help of veteran producer Michael G. Wilson as an informal poker consultant as Campbell strived for the ultimate in poker authenticity.

Tom Sambrook was drafted in a the film's poker consultant. Sambrook was a regular at The Grosvenor Victoria Casino in London, better-known as The Vic, where he'd won the £2,525 buy-in European Poker Championships in 2002 for £120,000. Sambrook answered the call in 2005 by which time he'd only amassed an additional £16,380 from nine more tournament cashes.

The actors underwent tuition from Sambrook who showed the actors, including Daniel Craig (James Bond) and Le Chiffre (Mads Mikkelsen) how to compose themselves at the table, and how to handle chips and cards.

Sambrook told Polygon he had an input in how the final, infamous hand, played out.

'I put in [the script] that Bond does the teaser re-raise, inducing the big all-in. It took maybe six weeks to get that up to martin Campbell […] I said, ‘You've got to read this because most people won't know or care, but there will be hardcore poker players that will just say, ‘They've done it again. Why can't they get this stuff right?''

The didn't get 'this stuff' right despite Sambrook's apparent expert advice.

The final hand sees four players remaining in the tournament, including Bond and Le Chiffre, and all four have made it to the river of the board. Player 1 moves all-in for $6 million, Player 2 calls all-in with his last $5 million putting $35 million in the pot.

Le Chiffre raises to $12 million before Bond shoved for $40.5 million. Le Chiffre eventually calls off his remaining $27.5 million in chips and the cards are revealed.

Pokerstars Stock

Player 1: for a flush
Player 2: for a full house
Le Chiffre: for a better full house
Bond: for a straight flush – what else would the film's hero have?

The hand is flawed on many levels. You can argue a case for Player 1 and player 2 because they're just super-rich people playing poker. Not for Le Chiffre who is billed as a mathematical genius and an elite poker player.

Pokerstars Store

Le Chiffre, holding only the second-best full house could have folded, leaving himself $27.5 million to Bond's $87.5 million and still be in with a chance of winning the $115 million pot he so desperately needed. Surely Le Chiffre would duck out of the way and fight Bond with a 3:1 chip deficit heads-up, instead he calls a three-way all-in in a hand he is basically never going to win.

Don't think people fold full houses? Search on YouTube for Roberto Romanello correctly folding jacks full to Mike Matusow at the 2008 World Series of Poker.

Sambrook conceded the final hand was unlikely to happen in a real game, however.

Poker Stars Sto Y El

'It's not representative of an average hand. But the thing about hold'em is it does create these factories of madness. That's why I love the game. It creates this very close, explosive situation. Once you've got a board with cards that close together, everyone's thinking about the house, everyone's thinking about the flush, everyone's thinking about the straight. And in there is the sick feeling, Christ, does one of these guys have a straight flush?'

Perhaps unsurprisingly, Sambrook hasn't cashed in a live event since November 2009 although he has some pretty cool memories of playing cards with legitimate movie stars.

Pokerstars Stopped Working

'I played my last game literally as the wheel of the plane hit the tarmac in Heathrow. I won with king-high, it was just fantastic.'